Marketing seminar in London

Thank you to everybody who attended the marketing seminar i was asked to present in London yesterday.  It was on the theme of ‘9 Steps to Succesfult Marketing’ a theme that I developed earlier in the year and have now developed into a full presentation.  The groups that I have presented to to seem to feel that it’s a useful framework and gives them a way to take a broader look at their marketing. 

On this occasion the event planners had the foresite to ask the people attending what are the main areas of marketing that you’d like help with.  This meant that I was able to spend more time on the bits that most of them said they want covered,  I like the idea of doing this and will suggest to – where possible – to other event planners.

A couple of things were notable for me about the presentation.  First of all the people who were there, were all friends of one person – Dennis Preston from Anagram (www.anagramonline.co.uk) He invited them so that they could connect with one another and as a way of growing each other’s network. I think that this is a great idea and on the train home I was thinking about whether I could do somthing similar myself. 

Secondly, the people were themselves lovely.  Perhaps because Dennis was careful to take a great deal of care about who he selected to make sure that there was a good mix of skills and common interests, I’m not sure.  But I got the feeling that even if I hadn’t given my presentation it would have been a great success. They would have quite happily talked amongst themselves for the morning!

Finally the building itself – The National Liberal Club is a great venue to hold an event.  It had a homely splendour about it, it that isn’t too much of a contradiction.  Located in Whithall Place overlooking the Thames, it was a wonderful old building – the sort that you walk past and wonder what it’s like inside.  Well now I have had the pleasure of going inside and seeing for myself.  

One of the many joys of running marketing talks, marketing seminars and marketing workshops is that often you get to see the most interesting places that you wouldn’t normally go.