The advertising world is often accused of creating it’s own type of reality that has little to do with everyday life.  Of course it can create great TV, but the best advertising is rooted in people’s everyday problems.  If you take the time to understand what problems are affecting your prospects and then work out a way that your product can REALLY solve them, then your advert and your product is likley to be a success – if you can attract their attention.

And of course that is the problem.  Getting people’s attenion is getting harder all the time – hense the need for a the attention grabbing reality we see so often in advertising.

Nobody would ever the accuse James Bond movies of going for ‘reality’ yet that have made plenty of money over the years.

Have a look at the trailer for the latest at http://video.msn.com/video.aspx?mkt=en-gb&vid=3e1ccfe0-654d-4c6f-9b72-3835db18eb77 and compare it with the reality of the situation if you know Mr Bond - as seen by Mitchell and Webb tinyurl.com/6nan8r.

There are still a fe places left at my next free marketing seminar taking place at Hothorpe Hall, near Market Harborough, Leicestershire on Wednesday 17th of September.  Reserve your place by calling 01858 44 55 43 and I hope to see you there.