Marketing seminar at Hothorpe Hall

Free Evening Marketing seminar – Low Cost Marketing Ideas to Weather the Economic Storm

This new seminar gives you practical, low cost ideas on what you can do to keep you existing customers coming back and win more new business – despite the economic storm that is gathering around us.

This event is free to any business owners or people with a marketing function within a company. It is aimed at small businesses with limited marketing budgets who want to make their funds stretch as far as possible – typically employing less than 50 staff.

Date : Tuesday April 28th 2009
Time : 6 for 6.30pm till 8.30pm
Location : Hothorpe Hall, LE17 6QX (near Market Harborough)
Cost : FREE

What will this free marketing seminar cover?

During the seminar I’ll cover 12 of the key main low cost marketing areas to help your business. These ideas cover making the most of existing customers as well as seeking cost effective ways to win new business. Previous slow-downs have shown that companies who cut their advertising lose their share of the market, whilst those who continue to market themselves do far better in the long run BUT only if they undertake the right marketing activity.

Why should I attend?

If you are the owner or manager of a small company, you’ll be only too familiar with these problems -

• Fear of Failure – too many small companies go out of business because they don’t understand how to market themselves. Out of the ones that survive the early years, few rarely go beyond ‘making a living’ for the owners
• Small businesses don’t have big budgets to spend on marketing
• Business owners don’t have enough time to attend lots of courses & seminars
• Lack of ideas and fresh ways to attract customers
• Not enough time to put any existing marketing ideas into place.

This seminar is aimed at companies who want to grow, but don’t know the best way to go about it and have limited marketing budgets to spend.

How will this Marketing Seminar help me?

‘Low Cost Marketing Ideas to Weather the Economic Storm’ will give you lots simple, practical ideas to introduce to your company straight away. You’ll also learn about the Marketing Mentor Programme and how it can give your business:

• Have a clear sense of direction in your business – where it is heading over the next 5 years and how it is going to get there
• Generate enquiries though successful direct mail and e-mail programmes
• Read about the success of your business in the local / trade and national press
• Convert more leads to appointments, and more appointments into sales
• Produce a brochure and leaflets that people read rather than toss in the bin
• Create a website to get noticed by Google, and visited by prospects
• Become the ‘go to’ company within your target markets
• Convert more customers, launch more successful products and keep more customers happy
• Receive more warm leads and find out how to close more sales more easily
• Keep your customers loyal and buying from you again and again
• Increase your profits by creating a simple sales strategy that makes sure even a junior sales person can increase their average order value
• Decrease significantly the chances of losing major contracts and improve the chances of extending the work you do for your best clients
• Make networking work for you and excel at exhibitions
• Have your company and products stand out for the crowd
• Learn how to make your advertising results increase 50 fold
• Ensure your customers stay with you for longer and spend more with you than ever before
• Stay ahead of the competition and maintain the lead in the market place

You will also be told about marketing funding that is currently available from the Government to help with your marketing. If you employ one member of staff or more you are likely to be able to receive this funding for your business.This funding will entitle you to a free place on the Marketing Mentor programme (worth around £3,500) and details will be explained on the night about how to apply and when the next seminar will run.

How do I book a place?

Free places for the marketing seminar are limited, but to check availability please e-mail seminar@idealmarketingcompany.com or call 01858 44 55 43 for more information
You can reserve up to 3 places for yourself and friends / colleagues.