Marketing Seminar at Hothorpe Hall

I’m pleased to say that 15 places have now been booked for the next one day marketing seminar running at Horthorpe Hall.  Previous versions of the seminar have provided popular with some of the best feedback we’ve ever heard from live events.

Full details of what is covered on the day are listed on on this page of the  Marketing Mentor site.  If you employ at least 4 staff in your company the whole programme is funded through Train to Gain.  If you don’t qualify for funding, we are now making the seminar available as a stand alone event for £127 (plus VAT).

To find out more or book call 01858 44 55 43 – and you’ll receive a special bonus gift of the day.  Just mention that you read this blog post to qualify.

Marketing seminar sponsored by Barclays Bank

Free marketing seminar for Leicestershire businesses organised by Barclays Bank

Local businesses are invited to a free marketing seminar to be held in Leicester city centre next month (March). The event will feature a talk by Leicestershire based marketing consultant Alastair Campbell of The Ideal Marketing Company and is sponsored by Barclays Bank which has 13 branches in the Leicester area.

The event is being held on Wednesday March 24th from12.00 pm to 2.00 pm at Mem-Saab Indian restaurant and champagne bar in Highcross Street in the city centre. Alastair will be giving a talk which focuses on the 4 critical marketing activities to grow a business and increase profits.

Monica Mendez, Area Manager for Barclays Business Banking Team in Leicestershire feels that the event is one not to be missed. “Marketing is one of the areas that many business owners forget as often they are so involved in the actual day to day ‘running’ of the business,” she comments. “Alastair will be discussing some simple strategies that businesses can apply, that might just help drive more customers through the door. This event will also provide an opportunity for networking – another invaluable and cost effective way of introducing new business.”

Alastair Campbell is Managing Director of The Ideal Marketing Company and gives talks on low cost marketing solutions for SMEs across the UK. He also runs the Marketing Mentor Programme, a fully funded 18 month support and training course designed for small businesses.

Businesses from across Leicestershire and the surrounding area that are interested in attending should call Pragnesh Sadadiwala from Barclays Bank on 0116 206 2184 or email pragnesh.sadadiwala@barclays.com to reserve a free place for this free marketing seminar in Leicester.

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Weight loss boot camp

Weight loss camp Midlands.  Not my normal post but this is a quick plug for Janet Thomson who is a client of The Ideal Marketing Company.  I started working with Janet back in November 2009 and she sent me over a copy of her book ‘Weight Loss in Mind’ to get a betteridea ofwhat she does. Within 4 weeks I had lost 9lbs and have now lost just over 1 stone in weight – and bear in mind that period included Christmas!  Janet runs seminars and events of weight loss including a weekend weight loss retreat. I can highly recommend her work and have seen for myself just how powerful her ideas are from speaking to people for case studies.

visit the weight loss bootcamp website for more details about Janet and her programme

Vanilla Recruitment is delighted to present a free goal setting seminar in conjunction with Alastair Campbell of The Ideal Marketing Company at the Angel Hotel, Market Harborough

When we run our own business or department, it is very easy to become absorbed in day-to-day tasks without taking the time to look at the ’bigger picture’. This interactive seminar covers a simple process we can all learn to make sure that life doesn’t pass us by and how we can achieve the things that are important to us. You’ll learn how to focus on the priority areas at work – as well as having more time with friends and family. And finally you’ll discover why the great philosopher Bruce Forsyth was trying to tell us the key to a successful life – we just weren’t paying attention.

What is the cost? The seminar is sponsored by Vanilla Recruitment and The Ideal Marketing Company and is free to attend.

When is it? January 27th from 10.00am till 12.30pm. The seminar itself starts at 10.00am with the opportunity to register and network from 9.30am and also afterwards.

Where is it? The Angel Hotel, High Street, Market Harborough, Leicestershire

Tea, coffee and soft drinks will be served upon arrival.

Vanilla Recruitment is hosting this event and would welcome you to attend for no charge and bring up to 2 guests. The event is likely to be fully booked so it is important to register your place in advance to avoid disappointment.

To reserve you place see www.vanillarecruitment.co.uk or call 01858 898 058

The Angel Hotel

1. Failing to Plan and Prepare It’s great to have goals or resolutions but most people fail right there, they fail to write down a workable plan on how they are going to achieve each one of their goals.   For example was one of your resolutions to lose weight and get in shape this year?    Staying fit and healthy is the best thing you can do for yourself, but unless you have written it down and broke it down into more manageable sub goals its just a wish.   If you are serious about achieving your resolutions in 2010 you need to write out what’s in your head and put a plan together on how you intend to achieve it?     “Failing to plan is planning to fail”

2. Lack of action Following on from reason number 1 lack of action comes in at a close number 2.    With out a plan it’s unlikely you are going to take any action but even if you do write out a strategic plan on how you intend to reach your goal you must take daily action to move forward towards your goal.      Here’s tip to get you talking action, develop your plan using a step by step approach so you don’t get overwhelmed by the whole new years resolution thing . Break your main goal down into sub goals which can be achieved in a shorter period of time like a week, this way you can measure your progress and reward yourself weekly which is a huge component of mastering how to achieve your goals

For example if you need to lose 30lbs of weight, don’t focus on the  whole lot, just aim to drop 1-2 lbs every week and if you reach your goal reward yourself with something.

3. Not Rewarding Yourself when you reach a sub goal

This is basic human psychology, if you reward yourself when you reach your sub goal you are programming you mind to succeed, its a positive reinforcement.    Research shows that people who plan a series of smaller goals and reward themselves every time they reached it had 50% more chance of success

4. Not being emotionally attached with you goal

Most people want to be millionaire’s and have a great body but the people who get what they want have to earn it (well most of us, there are a lucky few of course).    So what is the difference between the people who achieve there goals and the people who are just dreamers.

As Napoleon Hill puts it in his book “Think & Grow Rich” They have a burning desire to get what they want.  A desire which is so strong that almost nothing will get tin their way, they have a strong emotional attachment to why they want what they set out to get.

Does that sound like you?

Do you want to achieve your resolution so bad that you will be willing to overcome any obstacle that gets in your way?

To be emotionally attached to your goal you must have a strong WHY, why do you want to achieve you goal?  You must know the PRICE, how much effort, time, money its going to cost and you must be willing to PAY THE PRICE.

People fail because they are not willing to do what it takes ?    What about you are you willing to do what it takes?

5.  Not Reviewing Your Goals & Not having Someone Hold You Accountable

Relying on will power alone is not enough; you must follow a systematic process and review your progress through some type of measurement system and have someone to hold you accountable for getting things done.    For example you can use a weekly body fat test to measure if your fitness program is working   From my experience you have a greater chance of success if you have some one or a group to hold you accountable.  Working with a professional fitness coach is a great way to be held accountable and get the support you need to reach your goals or if that is not a option for you surround yourself with like minded people.

In summery      Don’t let 2010 be another year where you fail what you set out to do.

1. Plan how you intend to achieve your goals

2. Take daily action

3. Reward yourself every time you reach a sub goal

4. Make sure you have a burning desire to reach your goal

5. Review and measure you goal and get yourself a fitness coach or someone to hold you accountable