Vanilla Recruitment is delighted to present a free goal setting seminar in conjunction with Alastair Campbell of The Ideal Marketing Company at the Angel Hotel, Market Harborough

When we run our own business or department, it is very easy to become absorbed in day-to-day tasks without taking the time to look at the ’bigger picture’. This interactive seminar covers a simple process we can all learn to make sure that life doesn’t pass us by and how we can achieve the things that are important to us. You’ll learn how to focus on the priority areas at work – as well as having more time with friends and family. And finally you’ll discover why the great philosopher Bruce Forsyth was trying to tell us the key to a successful life – we just weren’t paying attention.

What is the cost? The seminar is sponsored by Vanilla Recruitment and The Ideal Marketing Company and is free to attend.

When is it? January 27th from 10.00am till 12.30pm. The seminar itself starts at 10.00am with the opportunity to register and network from 9.30am and also afterwards.

Where is it? The Angel Hotel, High Street, Market Harborough, Leicestershire

Tea, coffee and soft drinks will be served upon arrival.

Vanilla Recruitment is hosting this event and would welcome you to attend for no charge and bring up to 2 guests. The event is likely to be fully booked so it is important to register your place in advance to avoid disappointment.

To reserve you place see www.vanillarecruitment.co.uk or call 01858 898 058

The Angel Hotel

This early evening seminar is free to any business owners or people with a marketing function within a company. It is aimed at small businesses with limited marketing budgets who want to make their funds stretch as far as possible – typically employing less than 50 staff.

Date : Monday February 9th 2009
Time : 6 for 6.30pm till 8.30pm
Location : Hothorpe Hall, LE17 6QX (near Market Harborough)
Cost : FREE

There is no catch – the seminar is free and lasts for about 1 and a half hour.  The first 10 people on the night will also be offered the chance to have a free one month trial of the Marketing Mentor programme -again no catch.

The seminar takes place in Leicesteshire and at the moment we have people traveling from London, Watford, Derby, Birmingham, Leicester, Nottinghjam and Northampton to see this new marketing seminar. If you want to claim one of the few remaining places, please have a look at the seminar page of this site for details and then e-mail how many places (up to 3) that you would like to claim.

This marketing seminar on how to market during the difficult times we are facing will give you plenty of practical ideas to take away and use straight away.

Lisa Butcher talks about the Quest Institute

When I was running a recent marketing seminar I was aksed how easy is it to get decent media coverage and PR for a small company.  Surely, they asked, only a large comapny can get any decent coverage.

I totally disagreed and said that small companies can get good PR coverage if the can tell an interesting story.  The most recent example of this is our clients The Quest Institute who attended the Marketing Mentor seminar in September.  One of their clients Lisa Butcher is on the cover of Rapport Magazine this month with a 2 page sorry about them on the inside.  They emply just 4 staff but are brilliant at what they do.  

They are also in this month Running Fitness magazine and have recently appeared in Zest as well as on BBC Radio and several other publications.  It has nothing to do with the size of the company – it is to do with how interesting and relevent the story is to the publication.

Other people who have experianced the marketing mentoring offered in the marketing Mentor programme can tell a similar tale.

The Marketing Mentor – Launch Seminar – in asociation with Blackthorn Griffiths

The Ideal Marketing Company is delighted to present a free marketing seminar at Hothorpe Hall – The 17 Marketing Cogs. This early evening seminar takes place on March 18th from 6pm and is free to any business owners or people with a marketing function within a company employing less than 300 staff.

Date: Tuesday March 18th

Time: 6 for 6.30pm till 8.30pm

Location: Hothorpe Hall, LE17 6QX (near Market Harborough)

Cost: FREE

‘The 17 Marketing Cogs Seminar’

What will this free marketing seminar cover?

There are 17 key marketing areas or cogs that every business should be working on regardless of their size or the sector they are involved in. This seminar looks at what the 17 areas are – and which ones are the most likely to have a big impact on your business.

Who should I attend?

If you are the owner or manager of a small company, you’ll be only too familiar with these problems -

• Fear of Failure – too many small companies go out of business because they don’t understand how to market themselves. Out of the ones that survive the early years, few rarely go beyond ‘making a living’ for the owners
• Small businesses don’t have big budgets to spend on marketing
• Business owners don’t have enough time to attend lots of courses & seminars
• Lack of ideas and fresh ways to attract customers
• Not enough time to put any existing marketing ideas into place.
• This seminar is aimed at companies who want to grow, but don’t know the best way to go about it and have limited marketing budgets to spend.

How will this Marketing Seminar help me?

‘The 17 Marketing Cogs Seminar’ will help you to see how you can:

• Have a clear sense of direction in your business – where it is heading over the next 5 years and how it is going to get there

• Generate enquiries though successful direct mail and e-mail programmes • Read about the success of your business in the local / trade and national press • Convert more leads to appointments, and more appointments into sales • Produce a brochure and leaflets that people read rather than toss in the bin

• Create a website to get noticed by Google, and visited by prospects• Become the ‘go to’ company within your target markets • Convert more customers, launch more successful products and keep more customers happy • Receive more warm leads and find out how to close more sales more easily

• Keep your customers loyal and buying from you again and again • Increase your profits by creating a simple sales strategy that makes sure even a junior sales person can increase their average order value • Decrease significantly the chances of losing major contracts and improve the chances of extending the work you do for your best clients • Make networking work for you and excel at exhibitions

• Have your company and products stand out for the crowd • Learn how to make your advertising results increase 50 fold • Ensure your customers stay with you for longer and spend more with you than ever before • Stay ahead of the competition and maintain the lead in the market place How do I book a place?Free places for the 17 Marketing Cogs Seminar are limited, but there are still some available. To reserve your place please e-mail mentor@idealmarketingcompany.com or call 01858 44 55 43 for more information

Testimonials

Here’s what people who have attended The Ideal Marketing Company’s earlier seminars have said:

“I would recommend this because it is useful – no matter what your business, no matter what size.” Anne Jackson

“Very interesting and very enthusiastic delivery. Made me realise that effective marketing need not cost a lot of money!”

Jason Yeomanson, Thrifty Car Rental

“Gives you a new insight into marketing – simple to understand, effective and informative – all delivered with a bit of humour – very good.”

Sandeep Sudra – National Legal Services

“A great way to get you to re-think and re-plan your marketing strategies without breaking the bank. I have already implemented a number of the techniques learned from the course.”

Jonathan Tolley, Prime Litho

“10 out of 10 for content, I would definitely recommend this course.”

Chandni Karia,

“An innovative, inspirational look at approaches to marketing for small businesses. I feel totally motivated.”

Claire Bower, Parsnips Drama Group

“It’s relevant to everyone – not just sales and marketing departments. The day covers a wide spectrum of people and varied ideas. A great overview on marketing.”

Steve Smith

“Well explained solutions to help all businesses.”

Caroline McCarty, Pure Adventure

“Informal atmosphere with non stuffy delivery – a no nonsense delivery of key marketing concepts that can be readily applied.”

Steve Izzard, BML Ltd

“A refreshing change – re-lit the fuse”

Diane Carter, S&S Plastics

“Thought provoking, relaxed, great buzzy atmosphere, packed with ideas – something for everyone. It was thought provoking and stimulating. It has given me new ideas and refreshed old ones and given me plenty to work on.”

Jacky Pratt, Ambition Coaching

“An absolute must for any new business in order to be confident on how to progress ones business.”

Norrie Andreassen, Pure Adventure

“Logically presented, palpably effective ideas – common sense, highly effective marketing ideas in an informal and enjoyable environment.”

Tony Leatham, dobiz.net

“There was a real ‘feel good’ and positive atmosphere – I’m certain everyone else learned a great deal too during – comprehensive and informative”

Julia Trustram Eve, English Wine Producers

“A good opportunity to start again with the end in mind.”

Bob Kottritsch, Brillianz

“Easy and practical advice served up with cheek and charm! Marketing made

do-able.”

Stella Welton, Archway House Natural Health Centre

“A good overview of marketing processes with some useful ‘real’ applications. This material is highly relevant and a must for every small business owner.”

Bruce Rae, Brillianz

“A helpful short course on marketing for SMEs.”

Brain Ridgewell, The Worshipful Company of Horners, former Marketing Director of Castrol Oil UK.

“Well delivered and all very useful – not like some courses when you start clock watching! I will recommend to others.”

Julie Ulph, Fusion Ltd

“Strong ideas, informative material that clarified and brought together ideas.”

Leroy Stevens, Blue Marbles Ltd

“It has shown me a better way to market my company”

George Neal, NEG Plc

 Book your FREE places for “The 17 Marketing Cogs Seminar”

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