Marketing Seminars – Southampton

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Southampton Seminar

Southampton Seminar

Thanks to everybody who came to my marketing seminars in Southampton this morning as part of the Venue Master annual event held in Southampton over a 3 day period.  Hope you found the marketing ideas useful and will take back a few ideas to help attract more new business leads.  Hope the rest of the event goes well and that you enjoy the keynote speech on Friday from Ruth Badger in the morning.   It was a lovely venue and it’s always a pleasure to speak to such a lovely audiance.

Free Marketing Talks – East Midlands Franchise Show

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franchise-show-exhibitors-to-talk-business-in-leicester
I am delighted to have been asked back to talk at the East Midlands Franchise show.  The event takes place at the Leicester Racecourse on Saturday 20th.  My slot will be in the morning and if you are considering setting up on your own but want the security of working within a franchise than it may make good sense.

My talk will also cover how business owners can make the most of theMarketing Mentor programme for free.

This year the organisers are thinking about people who have been made redundant as the following news release indicates.

Redundancy need not mean Redundant – say Franchise Show organisers

As more of us begin to revaluate career options with lingering uncertainty in the workplace, starting up your own business – via a franchise – has long been a route considered by individuals looking to re-invest redundancy pay off.

And most franchising companies will tell you that, although a bolt out of the blue, being made redundant can be the making of you. You could well end up happier, and better off, than someone else’s wage slave.

But are those claims slick sales talk from franchise companies who want you to invest in them? Or is there hard evidence to reassure those who do lose their job that using their pay off to fund a business will “pay off”?

Well the organisers of the East Midlands Franchise Show, arriving at Leicester Racecourse in Oadby on June 20th, claim that 9 out of 10 franchisees report profitable business a couple of years into their licence.

And to reinforce the point, the low level of commercial failure is something that the high street banks have picked up on. In this immediate post credit crunch era, some high street banks have even set up specialist franchise teams keen to invest in what the have judged a “safer bet” – and offer preferential banking terms too

So if the worst happens, why not just set up alone? Why not use the capital you would have to pay the franchise fee and instead launch your own copycat idea?

Marcus Remfry, of franchise show organisers Job Done Marketing, gives as good an explanation as any;

“A good franchise will have a good brand, strong national marketing, good support for the new franchisee and most of all – a ready made, proven manual of how to run the business. None of that is there for a stand alone new business.

Those factors make franchising work. It is a far safer bet for the new business owners to succeed – and make their investment work for them

In addition, the clue is in the attitude of High Street banks. Cutting back on almost all forms of lending is in the news constantly, but some have set up specialist franchise teams to invest in, what they see, as a safer business opportunity”

So if you are one of those facing the push from work, it may just be the push you need to succeed. There are five million self employed Britons working today – and in times of economic slowdown, that tally could rise. Considering all career options – including creating your own career in your own company – is one avenue many will consider more and more.

Background:

The East Midlands Franchise Show 2009 takes place on Saturday June 20th at the Leicester Racecourse Conference Centre, Oadby, 4 miles south of Leicester city centre.

The show is free to attend – no tickets required – and there are specialist career and start your own business seminars taking place throughout which are also free to sit in on.

There are 36 exhibitors with full and part time business opportuntites on offer – a list of whom is available online at www.eastmidlandsfranchiseshow.co.uk.

Redundancy need not mean Redundant – say Franchise Show organisers

As more of us begin to revaluate career options with lingering uncertainty in the workplace, starting up your own business – via a franchise – has long been a route considered by individuals looking to re-invest redundancy pay off.

And most franchising companies will tell you that, although a bolt out of the blue, being made redundant can be the making of you. You could well end up happier, and better off, than someone else’s wage slave.

But are those claims slick sales talk from franchise companies who want you to invest in them? Or is there hard evidence to reassure those who do lose their job that using their pay off to fund a business will “pay off”?

Well the organisers of the East Midlands Franchise Show, arriving at Leicester Racecourse in Oadby on June 20th, claim that 9 out of 10 franchisees report profitable business a couple of years into their licence.

And to reinforce the point, the low level of commercial failure is something that the high street banks have picked up on. In this immediate post credit crunch era, some high street banks have even set up specialist franchise teams keen to invest in what the have judged a “safer bet” – and offer preferential banking terms too

So if the worst happens, why not just set up alone? Why not use the capital you would have to pay the franchise fee and instead launch your own copycat idea?

Marcus Remfry, of franchise show organisers Job Done Marketing, gives as good an explanation as any;

“A good franchise will have a good brand, strong national marketing, good support for the new franchisee and most of all – a ready made, proven manual of how to run the business. None of that is there for a stand alone new business.

Those factors make franchising work. It is a far safer bet for the new business owners to succeed – and make their investment work for them

In addition, the clue is in the attitude of High Street banks. Cutting back on almost all forms of lending is in the news constantly, but some have set up specialist franchise teams to invest in, what they see, as a safer business opportunity”

So if you are one of those facing the push from work, it may just be the push you need to succeed. There are five million self employed Britons working today – and in times of economic slowdown, that tally could rise. Considering all career options – including creating your own career in your own company – is one avenue many will consider more and more.

Background:

The East Midlands Franchise Show 2009 takes place on Saturday June 9th at the Leicester Racecourse Conference Centre, Oadby, 4 miles south of Leicester city centre.

The show is free to attend – no tickets required – and there are specialist career and start your own business seminars taking place throughout which are also free to sit in on.

There are 36 exhibitors with full and part time business opportuntites on offer – a list of whom is available online at www.eastmidlandsfranchiseshow.co.uk.

Marketing Mentor Seminars

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Busy week next week with a free evening seminar on Tuesday and a full day seminar on Thursday. If you are one of the business owners attending I’m looking forward to meeting you there.

marketing seminar

marketing seminar

Marketing Seminar – Northampton

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Thank you to everybody who came to The Business Club meeting on Tuesday evening. I was asked to speak on the ‘9 Steps to Successful Marketing’ which I’m pleased to say received very positive feedback.

If you have never been to a Business Club event, I would suggest you try one of them. They run in Leicester, Northampton, Peterborough & Hertfordshire. The format of the meeting works well and all the events I’ve spoken at have been very well attended and seem very well liked by the members.I’m due to return to run another marketing seminar / marketing talk at the Leicester event again this June.

Part Time Marketing Course

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If you are looking for a highly preactical marketing course, but don’t have a lot of time to spare, the Marketing Mentor programme could be for you.  After the initial 1 day marketing seminar, you take part in a 1 hours marketing conference call plus a 1 hour open session each month.  Detailed notes and downloads are included free of charge.  This gives you maximum practical content for minimal time and effort.  The cost?  Just £40 a month.  Call 01858 44 55 43 for more details of how to take part.

Marketing Seminar in Coalville

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Marketing Seminars Leicestershire

Marketing Seminars Leicestershire

Thank you to Claire from Creative Leicestershire for organising last night’s marketing seminar at Stephenson College. Around 20 companies attended for a talk I did on low cost marketing ideas for smaller business owners. A number of them spoke to me afterwards and I’m pleased to say that all of them appear to have qualified for the Train to Gain grant which will give them a free place on the Marketing Mentor programme. I look forward to seeing them again in a month or so at one of the seminars at Hothorpe Hall.

Find out if you qualify for thr marketing Mentor programme by e-mailing charlie@themarketingmentor.co.uk

Marketing Seminar to beat the Credit Crunch!

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On Tuesday November 18th at 6.30pm I am offering a free marketing seminar covering the 12 most practical ideas I know of to market your company during this slowdown.

There is no catch – the seminar is free and lasts for about 1 and a half hour.  The first 10 people on the night will also be offered the chance to have a free one month trial of the Marketing Mentor programme -again no catch.

The seminar takes place in Leicesteshire and at the moment we have people traveling from London, Watford, Derby, Birmingham, Leicester, Nottinghjam and Northampton to see this new marketing seminar. If you want to claim one of the few remaining places, please have a look at the seminar page of this site for details and then e-mail how many places (up to 3) that you would like to claim.

This marketing seminar on how to market during the difficult times we are facing will give you plenty of practical ideas to take away and use straight away.

Marketing Mentoring – Feedback from memebers

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Rebecca Silvester, The Quest Institute

Rebecca Silvester, The Quest Institute

 

‘Having built up a training consultancy business over the past eight years with no business background I’ve learnt as I’ve gone along, and of course made some mistakes.

I was introduced to the marketing mentor programme one evening with Alastair. He held a free seminar, which was very useful in itself, and made me want to know more. I signed up for the programme based on just that evening and have been very pleased I did.

We met, as a small group of around ten business owners, for a days training on a comprehensive list of marketing musts. We were then invited to take part in regular conference calls regarding one of the topics originally discussed and deal in depth with live current issues from our own business. I get to hear Alistair’s expert advice as well as ideas and suggestions from my group. We learn from each other and motivate, all from the comfort of my own desk!

THIS was no mistake…. I’d recommend to anyone who wants to focus, with a little help from others, on important aspects of marketing.’

Thank you to Rebecca from The Quest Institute www.questintitute.co.uk for her recent feedback for the Marketing Mentor programme. Rebecca has only been on the programme for just over 2 months and has already reported some good results to me.  Call 01858 44 55 43 to find out how to claim your first month’s membership for free.

Marketing Mentoring on Internet Marketing

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Marketing Mentor monthly phone session

Marketing Mentor monthly phone session

On Wednesday afternoon I ran the monthly telephone conference session of the Marketing Mentor programme – but this was was different from the norm.  For the first time I co-hosted the call with sombody.  Steve Hawkins from web design company wwwcCagedfish.co.uk joined me.  I have worked with several times in the past and found their company to create some very impressive results.  They also know a huge amount about how to optimise a site for search engines. He has been mentorong me on internet marketing for a while so I thought it would be best if we shared this months session.  Which I’m pleased to say seemed to work really well.

Thanks Steve for all your input.  I’ve already had (less that 24 hours later) feedback on how well it worked for 3 of the people listening in and the results they have achived.

Call 01858 44 55 43 for details of how to obtain a one month free subscriotion to the marketing mentor programme.

Marketing Mentor – Peter Jones Website

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Peter Jones - Business Mentor

Peter Jones - Business Mentor

I’m always looking for ideas from people who have achived great things with their cpmpanies and Peter Jones from TVs Dragon’s Den certianly fits that catagory. He has a great website and business forum that I would highly reccomend at www.peterjones.tv which has some great articles.  He acts as a mentoring figure to many and has some great ideas on marketing and many others.    I have reproduced an article from his website here on the importance of imagination

Imagination is a powerful force that we possess from our earliest years. My childhood imagination fuelled my ambition to be a success in business. As a seven-year-old, I would walk the three miles from school to my father’s office in Windsor where I would spend hours sitting in his leather swivel chair, imagining my future and cultivating my dream of running a multi-million pound company.Make time to daydream and ignore anyone who mocks you. The mocking will stop when you’re able to make your dreams a wonderful reality – and they’re not.

Aged 12, I imagined what it would be like to run a tennis academy. When I was 16, my imagination ran riot when I gained experience from another coach during the summer holidays. It was enough to spur me into completing the Lawn Tennis Association’s coaching exams, which enabled me to set up my own academy. I made the most of my two interests: sport and economics. I followed my imagination.

 

What do you daydream about now? And what future did you daydream about as a child?
Make time to daydream and ignore anyone who mocks you. The mocking will stop when you’re able to make your dreams a wonderful reality – and they’re not.

Free thinking is vital in business. Daydreaming is good. Ideas are the seedlings of reality which need to be nurtured into real, living, breathing enterprises.

Being an entrepreneur means harnessing the power of your imagination constantly. Imagination has no boundaries or constraints. Great ideas are central to you and your business. Let your imagination breathe.

Ideas are everywhere. Use a variety of stimuli to help you capture them. Draw parallels from one object or idea to help you think through the workings of another idea. In doing so, you can turn an imaginative idea into a fully fledged fleshed out business.

Equally, ideas harvested by the imagination must be plausible, rather than total fantasy; believeable, rather than unlikely. For a dream to become reality, it must be real enough to believe in. So let the imagination run freely, without constraint, but still have viability in mind.

As the idea blossoms into a plausible business idea, it’s time to stop and stand back.

Entrepreneurs know when to stand back and review their ideas objectively. It’s vital to appraise ideas honestly. A common mistake is to believe there are no flaws in an idea whatsoever, which often means missing obvious problematic areas. There will be links in the chain to fix and potential problems to smooth over.

A good entrepreneur knows this, seeks out the missing pieces and focuses on the weaknesses of the idea as well as the strengths before fine tuning the idea and proceeding.

Imagination is the the most important tool in the world when nurtured, developed and properly used.
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