The most common question about the Marketing Mentor programme is what areas of marketing does it cover.  The answer is that after 2 decades of research, I have found 17 areas that successful companies (large & small) use in their marketing.  These are the areas covered in details during the programme and will help your company in the following areas:

• Have a clear sense of direction in your business – where it is heading over the next 5 years and how it is going to get there

• Generate enquiries though successful direct mail and e-mail programmes

• Read about the success of your business in the local / trade and national press

• Convert more leads to appointments, and more appointments into sales

• Produce a brochure and leaflets that people read rather than toss in the bin

• Create a website to get noticed by Google, and visited by prospects

• Become the ‘go to’ company within your target markets

• Convert more customers, launch more successful products and keep more customers happy

• Receive more warm leads and find out how to close more sales more easily

• Keep your customers loyal and buying from you again and again

• Increase your profits by creating a simple sales strategy that makes sure even a junior sales person can increase their average order value

• Decrease significantly the chances of losing major contracts and improve the chances of extending the work you do for your best clients

• Make networking work for you and excel at exhibitions

• Have your company and products stand out for the crowd

• Learn how to make your advertising results increase 50 fold

• Ensure your customers stay with you for longer and spend more with you than ever before

• Stay ahead of the competition and maintain the lead in the market place